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Recent creative direction and brand storytelling work across South Africa.
From concept to market — a complete brand identity for a local craft collective
JaneInspired led the creative direction for a collective of 12 artisans in Cape Town, developing a cohesive brand identity that honored each maker's unique craft while presenting a unified market presence. The project included visual identity design, packaging strategy, and a storytelling campaign that highlighted the human stories behind each product. The launch resulted in a 40% increase in wholesale inquiries within the first quarter.
View project details →Curating a multi-sensory art experience for a Johannesburg gallery
For Gallery X in Johannesburg, JaneInspired curated a three-month exhibition titled 'Resonance' that combined contemporary painting, ambient sound installations, and interactive spatial design. The project involved selecting 15 artists, designing the exhibition layout, and producing a digital catalog that extended the experience online. Visitor numbers exceeded projections by 60%, and the exhibition received critical acclaim in local art publications.
View project details →Refreshing the visual and narrative identity of a luxury Stellenbosch hotel
JaneInspired partnered with a boutique hotel in Stellenbosch to refresh its brand identity, moving from a dated colonial aesthetic to a contemporary expression of South African warmth and sophistication. The scope included logo redesign, new brand guidelines, staff storytelling training, and a content strategy for social media and the hotel's website. Post-rebrand, the hotel saw a 25% rise in direct bookings and a stronger presence on luxury travel platforms.
View project details →Explore more creative direction work and brand storytelling from JaneInspired.
From concept to market — a complete brand identity for a local craft collective.
A full creative direction project for a group of Cape Town artisans launching a unified brand. Visual identity, packaging, and storytelling campaign.
Read case study →Curating a multi-sensory art experience for a Johannesburg gallery.
A curated exhibition blending visual art, sound, and spatial design. 15 artists, immersive layout, digital catalog.
Read case study →Refreshing the visual and narrative identity of a luxury Stellenbosch hotel.
A full rebrand from colonial aesthetic to contemporary South African warmth. Logo, guidelines, staff training, content strategy.
Read case study →