Trusted by

Brands and collaborators who rely on JaneInspired for creative direction and storytelling.

CAPE TOWN ARTISAN
GALLERY X
STELLENBOSCH HOTEL
JOHANNESBURG ARTS
DURBAN DESIGN WEEK
PRETORIA CRAFT
Who We Are

Creative direction for brands with something to say

We work with founders, galleries, and hospitality groups across South Africa who want their identity to feel as intentional as their craft. No fluff. Just clear, human storytelling and visual direction that earns attention.

01

For founders and makers

You’ve built something real — a product, a space, a collection. We help you shape the visual and verbal identity that makes people stop, look, and remember.

02

For galleries and cultural spaces

Exhibitions, launches, and artist collaborations need more than a press release. We craft the narrative arc and visual language that turns an event into a conversation.

03

For hospitality and lifestyle

A hotel, a winery, a retreat — your guests feel the difference between a logo and a living brand. We build identities that translate warmth and quality into every touchpoint.

Our tone

“We don’t believe in branding that screams. We believe in branding that speaks — clearly, warmly, and with a point of view.”

The people behind the work

A small team with deep roots in South African creative culture — from Cape Town to Johannesburg.

JM

Jane Mokoena

Founder & Creative Director

Fifteen years shaping brand narratives across fashion, art, and hospitality. Led the Winelands boutique hotel rebrand and the Gallery X exhibition.

TN

Thabo Ndlovu

Senior Brand Strategist

Background in anthropology and visual communication. Specialises in translating heritage into modern brand languages. Key contributor to the Cape Town Artisan project.

LD

Lindiwe Dlamini

Project & Collaboration Manager

Coordinates multi-stakeholder projects from brief to delivery. Managed the logistics and artist relations for the 'Resonance' exhibition and the artisan collective launch.

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